Bio

Pete Hellicar is an art director and designer based in London UK

After a period spent skating professionally and touring worldwide he co founded Unabomber Skateboards in 1997,
producing boards and apparel featuring the work of artists and illustrators including Jody Barton, Will Sweeney,
Pete Fowler, Nik Taylor and Adam Neate.

In 2001, Hellicar became art director for Etnies worldwide, he was responsible for the re branding of the Etnies
advertising, Logos and apparel including skate, surf, snow and BMX markets.

Returning to the UK in 2004, he has continued to art direct campaigns for Etnies, alongside design and
consultancy work for a broad range of clients including New Balance, Foot Patrol, Sacred Harp Library
and Memphis Industries record labels, Channel 4 creative, Topshop, Topman, and Orange.