Reebok | Bread & Butter Barcelona | 2008

Everyone Associates asked me to help in the design and creation of the 2008 Reebok stand. This involved a
selection of design ideas ranging from a modular display systems to print work. As part of the Bread and Butter
show I also created a set of optical toys for display in the "Untitled" art exhibition.

Overview of the Reebok stand.


Made from modular pieces the stand was re arranged overnight to show a different set of images each day.










I like this square basketball.


These mirror boxes enabled the viewer to see every facet of the product placed within.






Mother & Child, Divided.


I designed a number of single units that showed Reeboks collborative projects with various artists and designers.


Rolland Berry X Reebok


Basquiat X Reebok


John Maeda X Reebok